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BKNG/History

Booking Holdings (BKNG) vs peers

$156.23

Latest weekly close · Market cap $120.3B

BKNG's EV/Sales is 4.4x, compared with 2.2x at the middle of 5 peers.

Peer group: Hotels, Resorts & Cruise Lines. Updated .

BKNG and Hotels, Resorts & Cruise Lines, ranked by EV/Sales
StockEV/SalesOwn 5-year percentile
BKNGBooking Holdings4.4×0
ABNBAirbnb7.2×44
RCLRoyal Caribbean Group5.3×54
EXPEExpedia Group2.2×79
CCLCarnival Corporation2.2×14
NCLHNorwegian Cruise Line Holdings2.1×4
Peer median2.2×
How to read this comparison

Up to eight covered companies in the same industry, largest market value first.

EV/Sales divides enterprise value (market value plus debt, minus cash) by revenue over the last twelve months. The peer median leaves out BKNG and stocks without a reading.

Each percentile compares a stock with its own weekly readings over the last five years, so 20 means its EV/Sales is above 20% of its own past readings. It needs at least 26 weeks of history. It is not a rank against the other stocks in this table.

Different growth rates, margins and financial risks can explain different multiples. Stocks without positive revenue have no reading.

BKNG versus the peer median

+96%

BKNG
4.4×
Peer median
2.2×
Own 5-year median
6.2×

Source: SEC company filings and weekly market prices. Multiples use the last twelve months of financial results. Updated .

How the valuation data is built