Booking Holdings (BKNG) vs peers

$156.23

Latest weekly close · Market cap $120.3B

BKNG's P/S is 4.3x, compared with 2.3x at the middle of 5 peers.

Peer group: Hotels, Resorts & Cruise Lines. Updated Oct 23, 2026.

BKNG and Hotels, Resorts & Cruise Lines, ranked by P/S
Stock	P/S	Own 5-year percentile
BKNGBooking Holdings	4.3×	0
ABNBAirbnb	8.0×	41
RCLRoyal Caribbean Group	4.1×	64
EXPEExpedia Group	2.3×	83
CCLCarnival Corporation	1.3×	53
NCLHNorwegian Cruise Line Holdings	0.7×	2
Peer median	2.3×

How to read this comparison

Up to eight covered companies in the same industry, largest market value first.

P/S divides market value by revenue over the last twelve months. The peer median leaves out BKNG and stocks without a reading.

Each percentile compares a stock with its own weekly readings over the last five years, so 20 means its P/S is above 20% of its own past readings. It needs at least 26 weeks of history. It is not a rank against the other stocks in this table.

Different growth rates, margins and financial risks can explain different multiples. Stocks without positive revenue have no reading.

BKNG versus the peer median

+83%

BKNG: 4.3×
Peer median: 2.3×
Own 5-year median: 6.1×

BKNG P/S history Calculate BKNG's implied price